Mr. Marshall is an experienced senior executive and entrepreneur with a wealth of expertise in corporate strategy, international sales & marketing, corporate affairs, and communications. He spent his early career in the beverages, soft paper and tobacco sectors creating & launching new consumer goods brands across markets in the UK, Japan, Russia, the Middle East, and Africa.
Mr. Marshall was the first global head of Corporate Social Responsibility to be appointed by a major tobacco group, British American Tobacco (“BAT”). As Director of BAT’s global ‘harm-reduction’ programme, he was the architect of the group’s strategy to research, develop, assess and commercialize new alternative products such as smokeless tobacco, electronic cigarettes and nicotine inhalers.
After leading BAT’s global harm-reduction efforts for 5 years, Mr. Marshall launched Nicoventures Ltd, a new UK healthcare start-up within the BAT group. Under his leadership, Nicoventures was the first, and to date the only, company to succeed in obtaining a Marketing Authorization from the UK Medicines and Healthcare products Regulatory Agency (MHRA) for a novel nicotine inhalation product with general sale list classification and the harm reduction label, “a safer alternative to smoking.”
Mr. Marshall has started several companies of his own in the technology, marketing, communications and consultancy fields. He holds a BSc. (Hons) in Philosophy from the University of Hull and is an experienced executive leadership coach.